BeyondBrands enters sugar-free chocolate category with launch of GoodSam Foods GoodSam Foods, a new brand of no-sugar-added, direct-trade chocolate launched by BeyondBrands, has entered the sugar-free chocolate confectionery category with products sweetened with emerging sweetener allulose.
Co-developed and founded in 2019 by Sam Stroot, a natural products industry veteran, and Heather Terry, BeyondBrands chief strategy officer and co-founder of NibMor organic chocolate,
GoodSam Foods formed an exclusive relationship with
Thrive Market on the eve of the cancelled 2020 Natural Products Expo West Show. All of us physically got in a room together the day before Expo West was cancelled. Had that not happened we may not be on the path we re on now, said Eric Schnell, CEO of BeyondBrands, who has launched a number of mission-driven brands including Good Catch plant-based seafood into the marketplace.