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By Briony Smith
May 5, 2021 Ninety per cent of
Osmow’s franchisees
own more than one
location. (Photograph by George Pimentel)
Sam Osmow and his family emigrated from Egypt in 1998, eager to start a new life in Canada. He soon found, however, that, despite having had a successful career in sales and company management, he was unable to transfer over his certifications and education, making it difficult to secure a good job in his new home of Streetsville, Ont. To help his family survive, he did everything: pumped gas, worked retail. After saving up a little bit of money, he took over a sub shop from a friend in 2001. The store limped along for two years until Osmow decided to ditch the sandwiches and, inspired by the cuisine of his homeland, start selling modern Mediterranean food instead.