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BBDO Cracks Christmas for Dublin Simon Community
December 11, 2020
BBDO Dublin has rolled out a powerful new campaign to highlight the plight of Dublin’s growing homeless population and to launch a fund-raising campaign for Dublin Simon Community.
Called Cracking Homelessness, the pro-bono campaign comes at a very difficult time of the year for many Irish charities, particularly those dealing with homelessness. As Dublin has the biggest problem, the campaign reminds viewers that nobody should be homeless when Dublin is their home.
The campaign will run across TV, radio, press, digital and social channels.
According to Sam McGuinness, CEO of Dublin Simon: “Christmas is particularly hard for people experiencing homelessness, as they lack even the most basic comforts that the rest of us take for granted. At Dublin Simon Community we are working to give a better Christmas and a secure future to all those experiencing, or in danger of, homelessness. We rely on the continued