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As the EU looks to implement measures that could mean fines for brands and producers not using PCR in plastic packaging, more circular packaging is becoming a business imperative. Digital watermarking is a promising way to accomplish circularity.

City ofUnited kingdomSam favagerWellman indoramaDigital watermarks initiative holygrailAlliance to end plastic wasteEuropean brands associationPackaging wasteEnd plastic wastePhase onePhase two