Im the executive art director for the signers schuster fred. What does that mean . I oversee and design with Simon Schuster imprint. There are many different imprints. Scribner, toes go in a true gallery. Theres all different directors for those. So you do the covers of books . Yes. What goes into the cover of a book . The first thing when we hear about this project, usually from the editor, we find out what the book is about. There is a manuscript for sometimes there isnt. Sometimes theres a little bit to read and you get a flavor of what the voice of the author is. And from mac, we kind of have a discussion with the editor, the publisher and the author to find out, do they have any preconceived notion of what they are looking for . Its always good to hear that up front. Even if they dont, you get a sense of their aesthetic and you can do some research. In the bookstores, see what the competition is like, what books will be facing in the bookshelf space. I want to start with this one.