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May 3, 2021
Sun World International LLC, a global fruit genetics and licensing company, has granted six additional licenses to Egyptian table grape grower/marketers, bringing the total Egyptian licensees to seven. Two new Italian table grape grower/marketers have also been appointed as part of the company’s strategy to extend its reach in these high-potential gateway markets, bringing the total Italian licensees to 10.
One of the primary motivations for this expansion is to satisfy the growing market demand for newer and improved table grape varieties for the fresh market globally. The expansion also reflects the transition taking place in these regions as public table grape varieties are replaced by superior proprietary varieties, such as those Sun World breeds at its Center for Innovation in California. Having an expanded portfolio of innovative table grape varieties will give the new licensees greater access to domestic and international markets and the opportunity for meaning