companies need to self regulate on the ethics of using the technology. we have already taken a position that, example, we won t alter pictures. let s say we had a white actor, we would not convert that to a black actor or vice versa. we already put into place ethical protocols that we think are important. this comes back to the self regulation. it is hopeless for the regulator in my view to believe he or she can keep up with this. what the government has to do and regulators have to do is put pressure on the technology companies to behave in a totally responsible way. having said that, there will always be bad actors. do i think in next year s american presidential election some nefarious people will be using al to generate fake images orfake ads orfake interventions? yes, i think that will happen.
been speaking to the bbc and assessed advertising company think yourself regularly on the ethics of using the technology. we have already taken a position that, example, we won t alter pictures. let s say we had a white actor, we would not convert that white its way black actor for vice versa. we already put into place ethical protocols that we think are important. this comes back to the self regulation. it is hopeless for the regulator in my view to believe he or she can keep up with this. what the government has to do and regulators have to do is put pressure on the technology companies to behave in a totally responsible way. having said that, there will always be bad actors. do way that nxt has american residential election some nefarious people will be using ai some nefarious people will be
but he said, in the advertising industry, companies are already agreeing on the ethics of using the technology. we ve already taken a position that, for example, we won t alter pictures. let s say we had a white actor, we wouldn t convert that white actor to a black actor, or vice versa. so, we ve already put into place ethical protocols that we think are important. this comes back to the self regulation point. i mean, it is hopeless for the regulator, in my view, to believe that he or she can keep up with this. what the governments have to do and regulators have to do is to put pressure on the tech companies to behave in a totally responsible way. having said that, there will always be bad actors. do i think that in next year s american presidential election some nefarious people will be using al to generate fake images or fake ads or fake interventions?
the thing they are trying to achieve with this mission and hoping it will propel the country to the next level in the global space race. in the global space race. always a leasure. in the global space race. always a pleasure- i in the global space race. always a pleasure. i hope in the global space race. always a pleasure. i hope you in the global space race. always a pleasure. i hope you have - in the global space race. always a | pleasure. i hope you have balloons on the red carpet ready for simeon s arrival. let s focus on attempts to regulate ai now because sir martin sorrell the man who built the world s biggest advertising company has been addressing that very issue for this week 5 edition of talking business on bbc news. he told me that regulators will struggle to keep up with the developments in artificial intelligence. but he said in the advertising industry, companies are already agreeing on the ethics of using the technology. we ve already taken a position that,
of using the technology. we have already taken a position that for example we won t alter pictures. let s say we had a white actor, we wouldn t convert that white actor to a black actor or vice versa. so we have already put into place ethical protocols that we think are important. this comes back to the self regulation point. i mean, it is hopeless for the regulator in my view to believe that he or she can keep up with this thing. what the government have to do and regulators have to do is to put pressure on the tech companies to behave in a totally responsible way. having said that, there will always be bad actors. do i think that in next year s american presidential election some nefarious people will be using ai nefarious people will be using al to generate fake images or fake ads orfake al to generate fake images or fake ads or fake interventions? yes, i think that will happen. but are you also saying then