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The Bread Exam from British Islamic Medical Association and McCann Health has been developed to help tackle cultural taboos relating to intimate parts of the body
To coincide with World Cancer Day, famous influencers from three countries have joined forces to launch The Bread Exam, , a campaign that uses bread kneading to show women exactly how-to self-check their breasts to help detect early signs of breast cancer.
Launched by the British Islamic Medical Association and McCann Health in the UK, The Bread Exam has been developed to help tackle cultural taboos relating to intimate parts of the body. These cultural taboos can prevent women from going to the doctor and even discussing the subject or conducting self examination. Using the same simple gestures used to prepare bread dough, The Bread Exam teaches women how to perform self-checks and detect early signs of breast cancer.
Covid 19 coronavirus: In UK, concern grows over vaccine hesitancy among minority groups
25 Jan, 2021 07:46 PM
7 minutes to read
Brixton, London, in May. Health experts have called for collecting more data on the vaccine rollout across different ethnic backgrounds and to improve messaging. Photo / Andrew Testa, New York Times
New York Times
By: Isabella Kwai
There are increasing calls to prioritise people of colour, who have been harder hit by the coronavirus. But for some of them, a mistrust of the authorities has fed into anxieties about the shots safety.
Health experts, doctors and government officials in Britain are calling for a more concerted campaign to address vaccine hesitancy among minority groups, with some also urging that those groups be designated a priority for immunisation against the coronavirus because they are more at risk.
SAGE was responding to a shock new poll conducted by the UK Household Longitudinal Study which found that vaccine scepticism among BAME groups is high.
LONDON: The vaccines minister has said he is concerned the take-up of the jab may be lower in BAME communities.Nadhim Zahawi said he is working with local mayors and councils to get the message.