March 8, 2021 2:53
The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down.
After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness.
NRMA credits the campaign with making it the third strongest brand in Australia and strongest insurance brand in the world, according to Brand Finance’s reputable Brand Strength Index.
NRMA Insurance Unveils Next Instalment of Every Home Is Worth Protecting Work via The Monkeys – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
December 11 2020, 10:40 am | BY Kim Shaw | No Comments
Colenso BBDO New Zealand teamed with Juan Cabral of Cadbury ‘Gorilla’ fame and FINCH, to launch Sleeper, a new film for the NRMA reminding Australians to stay alert and safe on the roads these holidays.
The Christmas campaign captures a dreamlike vision of the quintessential road trip. Directed by Juan Cabral of MJZ, in partnership with FINCH, it follows the story of a family travelling along the Australian highways at night before reaching their grandma’s house at daybreak.
Along the journey, we see our family – a mum behind the wheel and her two daughters – drift into peaceful slumber as we’re transported into a familiar-looking analogue world, but one populated with self-driving cars. We follow their peaceful road trip as the family’s car threads its way across bridges, intersections and spaghetti junctions, before delivering the family safely into the arms of grandma.