The scheme offers discounted new-build homes to local first-time buyers. However, an East Lancashire estate agent suggests that it might not be the most useful initiative for first time buyers who are on the market. The aim of the scheme is to help local first-time buyers – many of whom will be key workers like NHS staff and veterans – onto the property ladder by offering homes at a discount of between 30 to 50 percent compared to the market price. Once the discount has been factored in, the most expensive properties available (outside London) is £250,000. The government say the aim of the scheme is to support local people who struggle to afford market prices in their area, but want to stay in the communities where they live and work.