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Sometimes when someone says, what do you do? says Ellie Haines, I almost don t want to say.
Instagram influencer Ellie Haines spreads body positivity from her Canterbury home.
Photo: Instagram
The 29-year-old Cantabrian is an influencer, part of a multi-billion dollar global industry playing commercial havoc with traditional marketing avenues.
She has about 66,400 Instagram followers, the vast majority of whom are women, and receives about 10 to 15 offers each week from brands wanting her to endorse or promote their products.
With a bubbly personality and contagious sense of humour, she seems born to the role. I love showing off, I love sharing.
Sally Blundell for Frank Film
A moment of boredom, a 15-second capella, and #FliFlaFlo has hurtled one Christchurch teenager into instant fame.
It was school holidays, early 2020. Jamayne Feast was hanging out in Christchurch with two friends when they decided to record a song and post it on video-sharing social networking service TikTok. By the time he got home, he tells Frank Film, his phone was going crazy .
What s going crazy? asked his mother, Taipua Feast. My TikTok! he yelled. What s TikTok? she asked back.
Feast was an overnight TikTok star. The short capella, Fli Fla Flo - Kumbalala, Kumbalala, Kumbala savesta - has clocked up 10 million likes, rocketed his follower base from 3,000 to 600,000 and spawned an avalanche of impersonations. Within two weeks, the quietly spoken sports fan was being wooed by agents, managers and producers. Since his video blew up last year he has signed up with a French music label and released a remix of Savesta.