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1940 LaSalle Meteor 8-Door Woody Is Opulent and Ridiculous at the Same Time
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One of America s shortest-lived carmakers, LaSalle was founded back in 1927 as part of General Motors companion marque strategy. It involved the creation of four new car brands to fill the gaps between GM s existing companies. Established alongside Pontiac, Viking, and Marquette, LaSalle filled the gap between Buick and Cadillac. 12 photos
Essentially a Cadillac sub-brand marketed as the second-most prestigious marque in the GM portfolio, LaSalle manufactured cars from 1927 to 1940. The brand was dropped due to falling sales and Buick becoming a more mainstream premium carmaker in the 1930s.