McDougall said the new system was an add-on to the traditional auction. “It won’t detract from the human element. It’s just another tool in the toolbox. “We’ve a number of bidders who come from the North Island every week. They won’t need to travel. It opens a greater buying bench.”
JOHN BISSET/Stuff McDougall said online bidders would be supplied with enough information to bid with confidence. “The cattle will still be weighed and their origins given and with the cameras, bidders will be able to view them coming into the ring. “We envisage that once buyers become confident and familiar with the system that many will choose to bid from the comfort of the farm office.”