before you franchise, was everything buttoned up? i think for us it was very buttoned. it was everyone written down. there s things that as you do the business for a few years you might assume it s known so i think you re kind of fine-tuning write everything down. you re fine-tuning to make sure everything is written down. that s critical. what s the biggest mistake that people make in getting franchisees. they re anxious to grow the brand and might not have the standards that they need. but there s multiple criteria and it gets better with more franchisees. they need to have a certain amount of money, a certain skill set whether they re going to be in an operations role or a sales roll, whatever that is going to look like. and then have they led people. in our organization, once a franchisee gets to a large scale, they may have direct and indirect employees of 400.