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sell their products, because you are successful. so how did laloop get you to come on when you had so many other choices? well, it really was about elizabeth, and her passion for the product and the fact that she was really showing me something that was new and different. reporter: and even once elizabeth was able to recruit talent, her sales job to the sales people wasn t over. she says it never really is. if you have sales reps who are selling, you know, three, five, 20 other products, how do you get them to focus on your product as much as you need them to? that is really what we do, we think about, every day, and they re independent sales reps so they manage their own business, but we have to make sure that we stay top of line, and so when they go in to a store and work with a retailer, you know, you want to make sure that they re showing your collection first. reporter: at the root of every sale, whether it s to get

Elizabeth monroeSales repsSales people wasnt over