Carpigiani North America, an Ali Group company, announced changes in its sales and marketing organization structure designed to tap into its talented leadership bench and accelerate the company’s growth.
Citroën has started commercial production in India, rolling out the first Citroën C5 Aircross SUV from its plant in Thiruvallur, near Chennai. The flagship SUV is the first product for Indian customers from the Citroën brand and is slated to be launched this quarter. Production of the new SUV in India started after testing of the vehicle for over 250,000 kilometres in different terrains and varied weather conditions, said the French car maker. Emmanuel Delay, Executive Vice President, Stellantis & Chairman, PCA Automobile India Pvt Ltd & PSA AVTEC Powertrain Pvt Ltd., said Citroën C5 Aircross SUV will be the first of many differentiating products for India from the brand.
French automobile maker Groupe PSA on Thursday announced Citroen s first phygital showroom in India. The development comes ahead of the launch of its model Citroen C5 Aircross sports utility vehicle (SUV) during the first quarter of 2021. The French automaker, which is re-entering India, said it will launch a C-Cube platform globally from India, based on which atleast one car will be rolled out every year. The urban retail concept La Maison Citroën , unveiled in Paris in 2017, is currently present in over 100 locations worldwide. India’s first La Maison Citroën showroom in Ahmedabad, Gujarat, will be aimed at making the car buying experience engaging and digitally immersive, said the company. To start with, the company will launch 10 showrooms across 10 top cities, said Roland Bouchara, senior vice president – Sales & Marketing, Citroën India.
January 21, 2021
Citroen C5 Aircross SUV to hit market this quarter
Groupe PSA has indicated that it is putting in place a multi-pronged strategy to stay and grow in India over the long term as the French automobile giant is undeterred by the exit of a few big players from the Indian market.
The management of Indian operations is seeing many factors that will help grow the Citroen brand, under which the company will sell its models in the country.
Digital push
In India, while on the one hand, the average age of buyers is coming down, on the other, the increasing number of enquiries and sales is on the digital medium. This will augur well for Citroen brand as it has chalked out a phygital format for seamless omni-channel experience.