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months ago helping to formulate the famous questionnaires. the driving mission for groves, chairman of the university of michigan survey research center and a self-admitted geek is to improve on the 67% return rate for the questionnaires in the last census. to that end, his bureau is spending $85 million on advanced letters like this one and postcard reminders because internal research says such ticklers drive up response rates by 6% to 12%. every one percentage point for us means that we save $85 million of salary costs of sending people out to follow up on those nonresponses. if we get five percentage point gain out of this advance letter, we re in the $500 million range of savings. but some cost overruns have already plagued this census like past efforts when tens of thousands of workers fanned out between march and july of last year to verify addresses. a process known as address canvassing. the census bureau, federal

Driving missionReturn rateUniversity of michigan survey research centerThe end of beginning5 million85 millionSalary costs00 million500 millionCost overrunsAddress canvassingCensus bureau