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Amplify co-founder
Tom Maynard reveals how the agency/studio plans to target Gen Alpha in Australia and Asia, bringing pocket.watch along for the ride.
May 6, 2021
Sydney-based creator agency and production studio Amplify has launched a new YouTube-focused division that will broaden the company’s audience focus to include under-12s.
Amplify Kids is designed to serve as a product and service hub for managing the company’s YouTube channels, creators and content for kids, tweens and teens.
Co-founded in 2015 by former FremantleMedia head of digital
Tom Maynard and digital media veteran Alex Reid, Amplify is a production and talent partner for brands and YouTube creators across Australia and Asia. The self-financed company specializes in live-event production, talent management and content creation, and has worked with the likes of WarnerMedia, Spotify, LEGO, Instagram, TikTok and NBCUniversal.