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Vehicle manufacturer, Group partner on Nigerian market expansion

Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group and India’s manufacturer of small commercial vehicles, has announced its distribution partnership with Bhojsons Group of Nigeria. Through the partnership, Piaggio aims to introduce a diverse product portfolio that includes passenger and cargo three wheelers under its flagship brand Ape’. Piaggio commercial aims to increase its penetration along with Bhojsons Group in various parts of Nigeria to come close to its customer with its last-mile transportation offerings. x Under the deal, the opening of multiple dealerships and their training under Bhojsons across Nigeria is also in process, thus helping Piaggio customers in the region to have access to the entire service and warranty package offered by Piaggio.

Piaggio Group, Bhojsons Strengthen Partnership

Piaggio Vehicles Pvt Ltd (PVPL), a subsidiary of the Italian Piaggio Group and India’s manufacturer of small commercial vehicles, have announced its distribution partnership with Bhojsons Group of Nigeria. Bhojsons Group is a renowned conglomerate headquartered in Lagos with diversified business interests in varied sectors spanning automobiles, fast-moving consumer goods, consumer durable goods, power solutions, packaging solutions, polymers, agricultural machinery, domestic machinery and infrastructural needs for the telecom industry. A statement explained that through the partnership, Piaggio aims to introduce a diverse product portfolio that includes passenger and cargo three wheelers under its flagship brand Ape’. “Piaggio commercial aims to increase its penetration along with Bhojsons Group in various parts of Nigeria to come close to its customer with its last-mile transportation offerings.

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