DISCUSSION will focus on ensuring a new idea can move from concept stage right through to being put to effective use in supporting efficient, productive and sustainable farming HOW TO get useful new technologies onto farms – and what barriers that effort might face – is to be the subject of a webinar, led by tech innovation company Cambridge Consultants and Agri-EPI Centre, on Thursday January 28. It seems there are a host of challenges along the farm-tech innovation journey , including a disconnect between early technology developers and farmers; difficulties in companies finding the right business models and return-on-investment for their products; regulatory issues; skills gaps; and challenges with product testing in a seasonal farming environment.