Last year marked the official launch of the Public Relations and Communications Association (PRCA) Thailand. For many of those who work in PR, it was a major milestone in terms of the development of the profession. Indeed, this has been long overdue, since Thailand was one of the very few countries where most agencies and most practitioners did not belong to a national professional association. And I very much hope this will change with the arrival of PRCA.
Key members of Thailand’s communications and public relations (PR) network met on 2 December 2021 for the inaugural event of the kingdom’s Public Relations and Communications Association (PRCA), the first time in history the PRCA launched on Thai soil.