Warning - distressing content follows.
Last November The New Indian Express reported on the tragic story of 23-year-old Sai Aravind who committed suicide after allegedly being pressured by a money lending app.
The IT professional had been unable to pay back a loan he received in the allotted time, with friends saying the lender carried out full-scale cyber-bullying that involved harassment.
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The lender allegedly obtained access to Aravind s contacts and called numbers at random to harass these people, at times using intimidating words.
The firm also reportedly used other methods to pressure the victim before he died, including spreading his picture on WhatsApp and labelling him as a fraud .