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Apparel Resources (AR) puts the spotlight on three home-grown accessory labels of Bangladesh in the field of footwear, bags and other soft accessories that are taking the fashion world by storm and are worth noticing owing to their attention to detail, marketing practices and curation.
The high-end local bridal and groom’s clothing industry is relatively new. Targeting a very niche consumer base, brands like Aarong and Mayasir, and shops at Mirpur Benaroshi Polli started bringing their wedding attire lines to the forefront, offering customers for the first-time, luxury wedding outfits that were completely local, if not a bit limited in their offerings.
Disrupting a market founded on ready-to-wear and prét fashion labels and brands, many designers are taking a leap of faith by introducing labels in Bangladesh, especially catering to the often overlooked category of menswear, functional styling and sustainable, ethical fashion.