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Authentic Brands Group LLC, which owns the rights to the late movie star’s name and the phrase “Diamonds are a Girl’s Best Friend” popularized by her most famous song, has won a court order freezing the assets of dozens of virtual storefronts selling counterfeit goods.
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The company said in court documents that it works with marketplaces such as Amazon.com, Alibaba, EBay, Joom and Wish to shut down the sites, but it’s not enough. Court filings lay out an elaborate and often covert operation to identify the counterfeiters, file lawsuits under seal and seek judicial orders before the storefronts knew they were being targeted.
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