BrandSutra: People matter the most, says GB Srithar of Singapore Tourism Board
COVID-19 pandemic is the biggest challenge Singapore Tourism has faced in its 56-year history
For GB Srithar, Regional Director (India, Middle East, South Asia), Singapore Tourism Board, the immediate task is to chart the recovery of tourism post the COVID-19 pandemic, even as he keeps up a high volume of brand collaborations that bring Singapore Tourism closer to the Indian traveller. Here, the ace marketer who earlier functioned as a Human Resource professional, talks of his extensive work in the India market and his belief that getting the right, motivated people on the job always produces great results