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10.05.21 ) Starting on May 11, BASF Personal Care Europe will introduce a virtual showroom to exhibit its latest innovations, concepts and upcoming live events Experts will unveil the “Inclusive Beauty Concept”, designed to celebrate diversity in personal care The topics presented center on updates in the field of digitalization, sustainability and product innovation May 11 marks the start of BASF’s Care Creations® first ever virtual Beauty Days. On a digital customer platform, BASF Personal Care Europe will present its latest ingredient solutions, concepts and upcoming live events. Some of the events will be held in different languages. The virtual showroom will serve both as an information hub and a central meeting place for one-on-one chats with topic experts.

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