Innovation gives liqueurs year-round appeal 21st December, 2020 by Tom Bruce-Gardyne
This article is over multiple pages: 1 2
Saber Elyzia: exploring global opportunities
More than 200 years of tradition are poured into Saber Elyzia liqueurs. The Romanian brand, owned by Alexandrion Group, can trace its history back to 1789, when the secret recipe was created. Although the overall category remains relatively small, Saber Elyzia is benefitting from the powerful local appeal of liqueurs.
“The liqueurs category is small everywhere – and in the countries where the category has a bigger volume than usual, it is mainly filled by a local traditional drink,” says Yianna Christou, global brand manager for Saber Elyzia.