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The Saadia Group Announces the Official Digital Launch of Lord & Taylor News provided by Share this article Share this article NEW YORK, April 16, 2021 /PRNewswire/  Today, The Saadia Group officially launched the iconic American brand, Lord & Taylor as a digital Collective Store. From exclusive collaborations and merchandise to first-class service and unique events, this new chapter promises to bridge the 195-year heritage with a modern, innovative future.  As America s first and oldest department store, Lord & Taylor has been the favorite store for generations of shoppers and launched the careers of several American designers. Alongside classic favorites, the updated assortment will focus on up-and-coming and emerging brands. 

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