naked man stroll down london street before his semi clothed pal knocked a cyclist off bike. fantastic. but that s clickbait, isn t it? is that how you make money? no, not at all. to touch on the tabloid nature of the newspaper, i agree, . i think that tabloid has become sort of like polluted by the red tops. - what we were doing right at the start was trying to make more complicated matters such as politics and economics accessible. obviously, like any - newspaper, we are notjust a politics newspaper, we have food and sport and lifestyle pages. - we obviously try to cater to a broad audience. - but i think using the tabloid format to communicate - with people is not a bad thing. what is your business model? how do you make money?