Colleges changing how they recruit
Much more virtual activity amid COVID
ASHLEY SLOBODA | The Journal Gazette
With their work taking them to hundreds of communities in Indiana and neighboring states, Trine University admissions counselors earned a nickname on campus – road warriors.
Their trips across the Hoosier State, Michigan, Ohio and Illinois included daytime high school visits and participation in college fairs. Those after-school college fairs gave the Angola university exposure to prospective students regardless of whether they stopped for information, said Kim Bennett, vice president for enrollment management.
The admissions counselors have gotten a new moniker as pandemic restrictions have shifted in-person efforts to virtual alternatives.