Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention.
Partnering with their newly-appointed creative agency, Wunderman Thompson Thailand, KFC Thailand created a limited-edition KFC Bucket Basket, locally sourced and created by local craftsmen, with the basket perfectly fitting the famous KFC bucket inside.
May 11 2021, 1:15 pm | BY Kim Shaw | No Comments
An interactive film that took the cancelled annual Songkran festival in Thailand online has garnered 94 million views and 92,000 pieces of user generated content within six days.
With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year’s biggest festivities.
TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled ‘Songkran Stranger’, the film includes superstar Thai actor Mario Maurer and top model ‘Linn’ Mashannoad Suvalmas.
Research had shown that the Gen-Z audience was likely to quit the app in one week.
Tinder has launched a new campaign in Thailand aiming to reposition the brand as a social app beyond dating. The clever campaign from Wunderman Thompson Thailand is the culmination of research that showed that those with the highest interest in the app were using it for non-dating and non-sexual purposes.
“The first thing I did when I found out we were pitching for Tinder, I asked my wife’s permission to download the app. She said to me, ‘please behave, no one-night stands allowed’,” says Wunderman Thompson’s Executive Creative Director, Thasorn Boonyanate.