By: Gideon Gottfried
The founders of PlayBook Artists (from left):Eleanor McGuinness, Nikita Lavrinenko and Paul McGivern.
Booking agents Eleanor McGuinness, Nikita Lavrinenko and Paul McGivern today announced details of their newly established agency, PlayBook Artists.
The new venture brings together the agents combined 45 years of music industry experience as well as their roster of artists that includes Angel Olsen, Weyes Blood, Son Lux, Andy Shauf, This Is The Kit and Cut Copy, amongst others.
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PlayBook Artists.Logo.The three agents have worked together in the past, at European agency Pitch & Smith for many years. A transformative 2020 cemented the trio’s desire to work more closely together as partners in a new venture, combining their values, love for music, and unique and transparent approach to building long-lasting artist careers, the PlayBook Artists announcement states.