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Until the new Bronco showed up earlier this year, Jeep had the hardcore off-road segment largely to itself.
The crosstown competition at GM don’t really have a direct answer to these two beasts and while they maintain they’re not worried about that, one design student from California has a concept to upend that relationship.
Called the Boulder, the concept by creative studies student Ryan Schlotthauer was created as, as he puts it, “the start to a new generation of GMC vehicles.”
Short, square, and blocky, the fictional Boulder would be a great foil to Wrangler and Bronco, giving GMC something with which to lure away a few customers. The concept includes total flights of design fancy such as suicide doors and a spare wheel that completely scuppers rearward vision, but non-practical details like that often appear on real-life concept cars that manufacturers show off at auto shows (remember auto shows?).