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Drinks packaging standardisation – green genius or madness?

The ESG benefits of more uniform drinks packaging are clear – but marketing and branding teams may have concerns.

San franciscoUnited statesUnited kingdomBruxelles capitaleGreat britainEdward kosiorLiz nieboerAndy capperRyan nowardMichela graciColey porter bellTim etheringtonDorota napierskaLizzie smithJames harmerSarah brubnick

Brita Water for Retail is in Reusable Aluminum Bottle

B Water & Beverages works with Brita to design packaging for its retail bottled water that includes a refillable bottle and a paperboard carrier.

United statesAaron metzlerWes carterNicole gaileyKevin gillespieTom chupakAtlantic oceanRyan nowardKeith mitchellMichael woodB water beverages incGiant eagleSerpa packaging solutionsNational salesPrinting graphics division at atlanticHarris teeter

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