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Moj launches brand campaign Swipes Up featuring Ananya Panday
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#SwipeUpwithMoj campaign shows Moj as the ultimate entertainment destination
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Both actors will also be seen on Moj as creators and entertain the community.
05 Apr, 2021 - 01:45 PM IST | By indiantelevision.com Team
MUMBAI: Short video app Moj has kicked off a new brand campaign #SwipeUpWithMoj to strengthen its brand recall as the ultimate entertainment destination. As part of the campaign, Moj has teamed up with Bollywood diva Ananya Pandey and Tollywood heartthrob Vijay Deverakonda as brand ambassadors; they will be seen on the app’s brand videos and also as creators on Moj.
The commercials launched on 3 April in Hindi, Telugu, Tamil, Kannada and Malayalam, keeping in view Moj’s diverse audience across the country. Ananya Pandey will drive relevance and boost brand affinity in the priority Hindi-speaking markets while Vijay Deverakonda will help double down on the brand presence in south India.
Ashirvad : Bharose ki Misaal
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Click on the Image to watch the TVC.
Chupa Chups, a confectionary brand from the house of Perfetti Van Melle, has rolled out a digital campaign #FunKaBooster, which is rooted in its philosophy of âFun is for life, and not just for kidsâ.Â
Chupa Chups aims to liberate the âinner kidâ in teens as they go through the stress of âadultingâ in their daily lives. Teens live in a pressure cooker world of academic and social expectations. Added to this is the desire to fit in and be liked by others, online and offline. Chupa Chups believes that we can all do with a little spontaneous childlike fun in the midst of all this adulting.Â