NinetyEight On How It Doubled Its Revenue And Staff thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Soup-To-Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement For many Americans in 2020, pouring a stiff drink at the end of the day – or in the middle of it – was less about socializing with friends and more about coping with the chaos of the pandemic, and while many of the challenges from last year remain – research shows fewer people plan on turning to alcohol in the New Year and instead are embracing non-alcoholic and functional beverages as a healthier alternatives.
At least temporarily.
According to research from the alcohol alternative beverage brand DRY Botanical Bubbly, 33% of the Americans plan partake this year in a traditional or modified ‘dry January,’ a month in which participants hit a hard reset on the indulgences that typically come with the holiday season by giving up or drastically cutting back on alcohol consumption.