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How a feminine brand name advantage can boost consumer attitudes and choices

Brands with linguistically feminine names are more likely to convey warmth which, in turn, can improve brand performance, according to a study published in the Journal of Marketing.

France generalTinam lowreyRuth pogacar university of calgaryJustin angle university of montanaRuth pogacarJustin angle

Feminine brand names hold greater appeal to consumers, study finds

Feminine brand names hold greater appeal to consumers, study finds
bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.

United statesRuth pogacarAmerican marketing associationUniversity of calgary haskayne school businessAmerican marketingThink nikeLean cuisineFeminine brand name advantageHaskayne schoolWall streetGlobal top brandsஒன்றுபட்டது மாநிலங்களில்அமெரிக்கன் சந்தைப்படுத்தல் சங்கம்அமெரிக்கன் சந்தைப்படுத்தல்சிந்தியுங்கள் நைக்ஒல்லியான உணவு

What s in a name? Why feminine-sounding brand names have an advantage in the marketplace

What s in a name? Why feminine-sounding brand names have an advantage in the marketplace
theglobeandmail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theglobeandmail.com Daily Mail and Mail on Sunday newspapers.

United statesFrance generalTina lowreySusan fiskeRuth pogacarUniversity of albertaUniversity of calgary haskayne school businessBest global brandsTutti fruttiHaskayne schoolNorth americaConsider smuckerBrand namesFeminine namesMasculine namesStereotype fuelled unconscious biases

The market advantage of a feminine brand name

The market advantage of a feminine brand name
eurekalert.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eurekalert.org Daily Mail and Mail on Sunday newspapers.

United statesFrance generalTina lowreyFrank kardesRuth pogacarFuqua school of businessAmerican marketing associationUniversity of montanaProfessor of business administrationUniversity of cincinnatiUniversity of calgaryDuke universityFeminine brand nameJustin angleGlobal top brandsLean cuisine

Ruth Pogacar News Today : Breaking News, Live Updates & Top Stories | Vimarsana

How a feminine brand name advantage can boost consumer attitudes and choices

Brands with linguistically feminine names are more likely to convey warmth which, in turn, can improve brand performance, according to a study published in the Journal of Marketing.France generalTinam lowreyRuth pogacar university of calgaryJustin angle university of montanaRuth pogacarJustin angle

Feminine brand names hold greater appeal to consumers, study finds

What s in a name? Why feminine-sounding brand names have an advantage in the marketplace

The market advantage of a feminine brand name