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The Food and Drug Administration has proposed a ban on menthol cigarettes in response to mounting pressure from civil rights groups on federal regulators to crack down on the tobacco industry’s aggressive marketing to black communities. Banning menthol, the last allowable flavor, in cigarettes and banning all flavors in cigars will help save lives, particularly among those disproportionately affected by these deadly products, said acting FDA head Janet Woodcock on Thursday.
Roughly 40% of all smokers choose menthol over nonflavored cigarettes.
But black smokers make up 85% of all menthol tobacco users, a fact that civil rights groups such as the African American Tobacco Control Leadership Council and the NAACP say is evidence of “predatory” marketing tactics by the tobacco industry to hook more smokers.