For years no one would drink Lone Star beer because rednecks did; then one enterprising man figured out that if it was marketed right, everyone would want to drink Lone Star precisely because rednecks did.
The question of why the boot, rather than the string tie or rattlesnake hatband, should be making it big in fashion these days opens up yet another dimension of boot stylishness. There are any number of typical cowboy duds, but only boots are “in.” Why? In a word, because they’re macho. Without getting too clinical, it’s easy to see that a long-toed, high-heeled, form-fitting boot has a lot more going for it than a pair of loafers. According to William A. Rossi, author of
The Sex Life of the Foot and Shoe (Saturday Review Press/Dutton), boots are more than just sexy, they’re a little psycho, and anybody who’s wearing a pair of them might consider seeing a shrink. Rossi outlines five categories of men’s shoes: the sensuous shoe (usually European, lightweight, made of soft supple leathers with thin, close-edged soles); the peacock shoe (platforms, high heels, bump toes, and “a touch of rococo”); the masculine shoe (wingtips, loafers, and (!) the white shoe
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