The garden apartment is so yesterday. It’s now about country club and hotel-like amenities
Updated 9:26 PM;
Today 8:18 PM
Mike Pembroke, COO of Russo Development, at the Vermella Union luxury apartments in Union in March 2021.Steve Hockstein | For NJ Advance
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If it seems like luxury apartments are popping up everywhere in New Jersey, you’re right.
There’s a rental unit construction boom happening across the state and the competition to attract younger renters and empty nesters is at a fever pitch. The action is especially intense in towns and villages eager to redevelop former industrial sites.
Many projects are being built with elaborate health clubs, pet washing stations, roof-top swimming pools, lounges and elegant lobbies that reflect a significant shift in how renters – and landlords – view apartment living.