The Execs Getting Rich From the Adtech Company IPO Boom businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
Ad software company Viant valued at $2 5 billion in Nasdaq debut oann.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from oann.com Daily Mail and Mail on Sunday newspapers.
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Viant Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. The IPO will raise as much as $181M for Viant. The company has given an estimated offering range of between $19.00 and $21.00 per share. Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ. The company s long history it was founded in 1999 includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc. in 2018, and the acquisition of Adelphic in 2017. Viant is 60% owned by Four Brothers 2 LLC, which is split evenly between Tim, Chris, and Russ Vanderhook. The IPO is being underwritten by BofA Securities and UBS Investment Bank, along with Canaccord Genuity, JMP Securities, Needham & Company and Raymond James. Viant got its start as Specific Media.