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The email landed in Asia-based lessors’ inboxes in the early hours, inviting a maximum of three people per lessor to a 3 June call with Lion Air Group’s billionaire co-founder Rusdi Kirana.
Indonesia’s new airline Super Air Jet bets on millennials and post-coronavirus travel bounce Super Air Jet, Indonesia’s newest airline, will initially operate Airbus A320s. Photo: Handout
With flight attendants dressed in khaki-coloured tracksuits and a catchy name, Indonesia s new low cost carrier Super Air Jet is betting on demand from tech-savvy millennials in the world s sixth largest aviation market when travel can resume after the Covid-19 pandemic.
It is the first new airline to launch in 10 years in Southeast Asia s largest economy, an archipelago of more than 17,000 islands.
But first, it is making clear that it has no links to the country s largest airline in terms of passenger numbers, Lion Air. This even though one of the new carrier s shareholders is reportedly Rusdi Kirana, co-founder of Lion Air Group and Indonesia s former ambassador to Malaysia. Super Air Jet s CEO Ari Azhari is also a former general manager at Lion Air Group.
Indonesian businessman Rusdi Kirana, founder of Lion Air with a net worth of around $835 million, is in the process of launching Super Air Jet, an independent carrier which already has a fleet of one single leased plane with logo and name painted in the new company’s brownish colours. Not much information has come out on the new airline, only that it would position itself as another low-cost cost airline and would try to attract a target group of “tech-savvy millennials” as primary customers to start flying when travel can resume after the Covid-19 pandemic has subsided. Super Air Jet.
Search A handout photo shows the new Indonesian budget airline Super Air Jet s livery and air crew members in the airline s uniform. (Photo courtesy of Super Air Jet) Super Air Jet Sets Up Wider Post-Pandemic Moat for Rusdi Kirana s Empire BY :HERMAN, THRESA SANDRA DESFIKA, DION BISARA MAY 05, 2021
Jakarta. New budget airline Super Air Jet s surprise attempt to break into the country s limping air-travel industry would only ensure Lion Air s founder Rusdi Kirana s dominance in the country s post-pandemic travel, providing the billionaire with a wider moat to dissuade aspiring entrants to the market.
The airline would be the Southeast Asia country s first new airline in the past ten years, which saw the domestic airline industry consolidating into a duopoly: Lion Air Group in the budget segment and flagship-carrier Garuda Indonesia and full-service segment.