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BETHEL The Mahoosuc Way, a new sustainable tourism initiative, was launched today by business, municipal and non-profit leaders in the region surrounding Bethel, Maine. The new group is promoting and encouraging residents and visitors to “Embrace Our Place” by taking a pledge to work together to protect the environment, quality of life and community vitality.
The Mahoosuc Way – Embrace Our Place pledge is designed to communicate local values to newcomers and visitors and to encourage collective action to protect and sustain the quality of place that makes the area an attractive place to live and visit. By taking the pledge, visitors and local residents express their commitment to behaviors rooted in five core values: Honor this Land; Explore Wisely; Show Respect; Cultivate Community; and Be Climate Conscious.