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  S4 Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in two practice areas: Data & digital media and Content, along with an emphasis on faster, better, cheaper executions in an always-on consumer-led environment, with a unitary structure. Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2020 digital accounted for over 50% (for the first time) or $290 billion of total global advertising spend of $525 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform), and projects that by 2022 this share will

United statesCity ofUnited kingdomNoord hollandElizabeth buchananNaoko okumotoRupert faure walkerMiles youngAsia pacificMargaret ma connollyPeter kimChristopher martinPete kimChristophers martinKelly williamsonMartin sorrell