well, first of all, i think if nbc is smart they re going to make her part of the coverage team. she s an expert. she s very foet genic. she will still bring eyeballs but she was the biggest star of the u.s. team. it is a loss. i will say this. nbc, of course, now they have all of these platforms that they show live coverage, plus you can stream mobilely a lot of the content as well. so it won t hurt as much as it would have maybe ten years ago. okay. so what about this $6 million annually in endorsements and of course a number of companies that were backing her in the lead up to the games, running pr promos, expecting commercials were going to be a home run during the games. now what? will they still run the commercials or the campaigns? i believe they will. certainly they are disappointed. it s an interesting situation because she s 29 years old and by the time the next olympics comes around she s going to be 33, which god forbid that s old in the skier world. that s sad. ove