personalizes it because it matters ant where you can afford to send your children to cool, how they get hair health care, et cetera. but i do think that that tape sparked something in her in this campaign and i think she s just kind of taken off and run with it and it s so personal to her. i remember when she got emotional when she was speaking to students in manchester and kate we talked that day, you talked about a chapter in in your book called bad blood and it wasn t always like this first lady fan girl session once upon a time so feel free to speak to that but also i know you make a point as well on how hillary clinton michelle obama is able to speak in a way and speak about things in a way a la what she did in manchester, new hampshire, that perhaps hillary clinton as she is the one running cannot. i think what s so interesting about michelle obama is it seems genuine, we know she doesn t like campaigning and she s very analytical, she s very