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Colorado is hoping that a new incentive program will encourage meeting and event planners to host their events in Colorado over the coming year. The new program will provide 10% cash rebates anywhere from $3,500 to $10,000 to cover eligible costs for events and meetings held in Colorado between July 1, 2021, and Dec. 31, 2022. The initiative is meant to push planners to book within Colorado as opposed to competitor states and to retain meetings in the state when there is a likelihood of it being canceled or relocated. Colorado Office of Economic Development and International Trade spokesperson Jill McGranahan said this program is one of many that came from the state’s most recent legislative session aiming to bring back the economy.

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