Campaign India spoke with Nina Elavia Jaipuria, head, Hindi - mass entertainment and kids TV network, Viacom18, on the marketing strategies of the IPs, how it intends to reach out to viewers in a heightened digital ecosystem, and brands that are showing interest in the channel.
Best Media Info: In an interaction with BestMediaInfo.com, Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said that new categories of brands are also tapping into the kids' genre to figure out| Television News