Pepsi and Frito-Lay are bringing even more excitement to U.S. soccer fans through a new UEFA Champions League (UCL) “The Perfect Match” sweepstakes and retail program launching nationwide.
BakeryandSnacks talks to Antonio Escalona, senior VP and GM of PepsiCo North America’s recently created Hispanic Business Unit, about the company’s recent multi-million dollar investment in the Hispanic market and how the pandemic has swayed the company’s focus and impetus.