No.3 Gin debuts 500ml bottle 7th May, 2021 by Nicola Carruthers
Berry Bros & Rudd has launched its No.3 London Dry Gin in a new 500ml bottle across the UK and Europe.
The new 500ml bottle size allows consumers to “trade up at less of a risk”
The new bottle comes in the same hexagonal design as the 700ml format.
Berry Bros & Rudd unveiled a new bottle design for No.3 Gin, along with a new campaign, titled The Art of Perfection, in 2019. The new bottle was designed by Stranger & Stranger.
The family-owned firm decided to release the new 500ml size to meet consumer demand for a smaller bottle due to changes in consumption habits.